Starter
For one location with unlimited members, Wallet cards, stamps, push and basic analytics.
Loyalty program pricing
Pricing for customer loyalty
Loylo starts from €39/month excl. VAT for one location. Start simple with Wallet cards, stamps and push, then upgrade when you need email, gift cards, API or chain features.
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What pricing includes
Growth
For businesses that need more locations, email campaigns, gift cards, API and deeper insights.
Chain
For chains that need shared reporting, multiple locations and more cross-location control.
Short answer
What is loyalty program pricing?
Starter is €39/month excl. VAT, Growth is €149/month excl. VAT and Chain is €399/month excl. VAT. Enterprise is priced by need.
For most businesses, it means a digital customer card in Apple Wallet and Google Wallet, QR scanning for staff and campaigns that bring customers back.
The customer scans a QR code
Share a QR poster at the counter, on the table, in the window or in a campaign. Customers join on their phone.
The card goes into Wallet
Loylo creates a branded card in Apple Wallet or Google Wallet with QR code, stamps, points or balance.
You follow up
Send push, email, geofence alerts or winback campaigns based on visits, segments and rewards.
Example
How loyalty program pricing can work in practice
A local business can start with a QR poster and a simple Wallet card, let staff scan the card on each visit, and send a campaign when the customer is close to the next reward. That means less friction for customers and better insight for the business.
No plastic cardsNo customer appVisible reward progressMeasurable follow-up
Frequently asked
What does Loylo cost?+
Starter is €39/month excl. VAT, Growth is €149/month excl. VAT and Chain is €399/month excl. VAT. Enterprise is priced by need.
Is there a free trial?+
Yes. New businesses can try Loylo free for 30 days without a card.
What should I compare in pricing?+
Look at locations, email, gift cards, API, staff, reporting and campaign volume.